Brands
are poised to benefit greatly from the Internet of Things (IoT) over the next
several years, as companies are being connected with their consumers in ways
they never could before.
Engagement
is at the heart of IoT. It isn’t a dusty server sitting in a back office, it
isn’t your laptop or even your smartphone. It is a concept built around
connecting the various items we interact and engage with throughout the day in
a way previously only reserved for what we would describe as computers.
This
means that brands have a variety of new methods by which they can connect with
and deliver value to the consumer, and to create a lifestyle around interacting
with their brand and the environment around consumers.
In
much the same way that Michelin generated brand awareness and encouraged use of
its tires by creating the Michelin Travel Guide, brands like Under Armour are
becoming all-in-one solutions for customers that want to live a healthier and
more active lifestyle.
Amazon
and Under Armour taking a swing
Customers
are buying Under Armour apparel, fitness trackers, and in return providing a
ton of
useful data to Under Armour to help them create new, targeted products.
The
brand previously only associated with tight-fitting fitness apparel is now
becoming synonymous with life goals: health and fitness.
Retail
outlets like Amazon are branching out from their traditional sales approach and
into IoT in a big way. Amazon has recently launched an entire line of products and
services aimed at making their services accessible throughout your home. This
includes buttons that place orders for common household products with a single
press and actively-listening devices that respond to voice commands.
For
consumers, this is a good thing. It means that you can get more value from the
companies you do business with. They get to branch out and become better
connected to you and your individual needs.
Source:
readwrite.com
No comments:
Post a Comment